From Agerola to Vietri sul Mare: the Municipalities of the Sorrento-Amalfi coast are presenting themselves to Italian and international tourists through the "Sorrento and Amalfi Coast" initiative.
This part of the "Amalfi and Sorrento Peninsula" Integrated Project, supported by the Office for the Promotion of Tourism and Cultural Heritage of the Region of Campania and implemented by the Ente Provinciale per il Turismo, Tourism Provincial Board, Naples, ushers in the enhancement of an important part of Campania.
It enhances the tools for understanding the arena in which one is collaborating with the different players, to continue to increase the competitiveness of the areas involved.
Integrating the numerous tourist offerings, from both the coastal and the inland municipalities, is a linchpin in the promotion of the Sorrento and Amalfi Coasts as a single entity on the national and international markets.
Campania Region
Office for the Promotion of Tourism and Cultural Heritage
The "Amalfi and Sorrento Peninsula" Integrated Project brings together the two faces of the Coast ( or "Costiera" in Italian): although differing in certain aspects, they are nonetheless complementary and similar in many other respects, and now at last they are seen as a single tourist destination, with a unified image.
The Coast, as a single tourism offering, provides visitors with breathtaking views, the highest quality food and wine, and a hospitable disposition that has always combined style and friendliness, refinement and simplicity.
The Coast boasts an innate vocation for tourism: its destiny is written in its Œgenes¹, the result of the conformation of the land and the its unrivalled beauty of its scenery, which continue to attract millions of tourists from all over the planet. But there is more: its age-old experience of openness towards others, a distinction that has been recognised by the London¹s World Travel Market, one of the world¹s most important tourism Exchanges. In 2005-2006 it awarded the hotels of the Sorrento Peninsula the Thomson Award for excellence in hospitality.
This immense capital of flavours and delights, of scents and sights, that stretch out between the mountain and the sea, can be found today combined in a single brand, with its enchanting views, its traditions and its myriad products.
Combining all this means to offer the industries linked to the Sorrento and Amalfi Tourism industry a progressive and efficient marketing tool. A virtual port from which to Œsell¹ in the best way this unique product of ours, our "Coast".
Giovanna Martano
Tourism Councillor Province of Naples
The "Amalfi and Sorrento Peninsula" Integrated Project is another example of how important it is that local organisations for the development of the area work in concert. We are focusing on the quality of tourism offerings of the areas involved, which deserve leading roles in international circuits. In a complex context, characterised by multiple resources belonging to different tourism sectors, efforts must continue to be made to enhance the individual identities of the area, but within the wider common aim of identification.
The Amalfi and the Sorrento Coasts are in fact a single entity. Projecting out between the Bays of Naples and Salerno, these lands offer boundless views, unexpected delights, archaeological remains and old hamlets, flavours and aromas of Mediterranean cuisine. Coves and beaches, cultivated land and terraces, churches and ancient towers, all blend together to make a unique entity of singular beauty.
Tourism is the petrol of our lands and the offering must be competitive and efficient, able to harness the inclinations of the area counting on seasonal adjustment.
Angelo Villani
President Province of Salerno
The publication of this travel directory is the first stage in a significant tourism promotion plan: the "Amalfi and Sorrento Peninsula" Integrated Project. Called for by the Office for the Promotion of Tourism and Cultural Heritage of the Campania Region, it will be implemented by the Ente Provinciale per il Turismo, Tourism Provincial Board, Naples.
These two entities from different geographical contexts are for the first time entering the international tourism market as a single tourism promotion system, called "Costiera" ("Coast").
This strategic choice was informed by the experiences of other major international tourist destinations, such as the Romagna Riviera and the Côte d'Azur, and aims to diversify and enhance the Coast¹s tourism offerings. One of the world¹s most renowned and prestigious destinations, the Coast can count on the wealth of tourism products with which the area is endowed: from a wide range of itineraries, such as food and wine, religious and arts and crafts trails, to sporting activities and excursions.
Interventions will therefore aim to further improve both the reception system and mobility, confirming the appeal of the Coast for Italian and international tourism. But the new system is also committed to enhancing the inland areas, for instance by focusing on management of the footpath and bridleway network, in order to entice visitors away from the crowded coastal areas and to favour a seasonal adjustment of tourism flows.
Dario Scalabrini
Director, Tourism Provincial Board, Naples